2010: The Rise of the Experience Phone

Over the last several years, the mobile industry has labeled any phone with features considered advanced at the time of its release under the umbrella of "Smart Phone." There have been many articles stating the approaching market saturation of this class of devices. Based on our own aggregate Mobile Web usage analytics, we see a 70% Smart Phone saturation in the US alone. It is becoming increasingly apparent to us that the label is becoming less and less important in a world where most new phones are "Smart Phones" or better. As we see it, there is an awkwardness with this "or better" category. It makes no sense to casually toss this new breed of devices that is redefining our relationship with entertainment, friends, and how we interact with the world around us into the same category that never mustered a fraction of the same transformative potential.

At PercentMobile, we define this new breed of devices as Experience Phones.